Posts Tagged ‘gemstone’

Oval Red Spinel

Monday, April 8th, 2013

Exceptionally clean and well cut, this vibrant pinkish red Spinel from Vietnam is super bright and lively.


Item# 3623 – 9.8 x 8.0 mm Oval – 3.20 ct


Larger red Spinels have become very scarce in the market, seeing the largest price increases these past few years. This is a great looking bright stone at a great value, sure to please the most discriminating of taste.

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Cushion Blue Ceylon Sapphire

Tuesday, December 13th, 2011


Exceptionally clean and bright, this well cut and well proportioned gem boasts a beautiful medium rich cornflower blue color, the desirable shade that has made Ceylon Sapphires synonymous with the best there is. Recently fine quality larger stones like this have become super hard to find, particularly one with such great clarity.

cushion blue sapphire
Item # 3509
12.1 x 9 mm Cushion Blue Ceylon Sapphire

This a very popular and salable shape and size in a fine sapphire, perfect for satisfying the pickiest luxury customer at a very competitive price.

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A Topaz for Every Taste

Thursday, November 18th, 2010

Being the November birthstone, Topaz has enjoyed long-time recognition and demand. When the inexpensive irradiated blue colored Topaz was introduced in to the market, it allowed the masses to own very affordable pieces of jewelry with Topaz. Since then other treatments such as coatings have allowed more variety of colors available for low priced commercial pieces of jewelry.

precious topaz precious topazimperial topaz pearshape

Precious Topaz has always remained strong in its own category, consistently known as being a “gem”. Under the heading of Precious Topaz, you will find colors ranging from a light yellow to gold, to golden peach. The intense peachy pinks or sherry colors are given an increased distinction and acknowledgement of their rarity by being called Imperial Topaz. Super rare and expensive, they occasionally exhibit shades of strawberry red. Pink Topaz are not as common and come in soft pastel shades up to intense medium pinks in the super fine materials. Price per carat is directly based on the shade of color of the Topaz and how much peach and pink it exhibits.

Though the fine gems are wonderful to admire and marvel at, there truly is a range of price on this gem, making them extremely accessible to all your customers regardless of budget. And yes, there always is blue Topaz as a last resort for price.

blue topaz imperial topaz red

Familiarize yourself with these choices, so you can service this request when it walks into your store. Our web search is a great tool for this overview.

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Precious Topaz

Thursday, November 11th, 2010

This gem exhibits a beautiful rich peach color with a golden flash. Its amazing cut, life and clarity is made even more attractive by the current and desirable shape and outline it has. Suitable for any fine piece of jewelry, it truly shines.

cushion precious topaz gem 2000

Item # 2135 – 10.5 x 9 mm  – Cushion – Precious Topaz – 4.94 ct

These fine colors in Topaz have become very hard to find and based on our replacement prices, make this stone a great bargain.

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Natural Yellow Zircon Cushion Pair

Friday, October 15th, 2010

Earthy and sunny, this beautiful matched pair of yellow Zircon is extremely well cut, bright and super well matched. Their amazing life and sparkle truly resembles fancy color diamonds. At a super affordable price, it allows you to create a very salable custom look.

yellow zircon cushion pair

Item #2947 – 9.9 x 7.3mm Cushion Pair Natural Yellow Zircon – 8.93ctTW

Framed very simply in gold, they will surely catch the eye of any discerning customer who wants the big bold look on a budget. A sure winner.

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Honey Natural Zircon

Thursday, October 14th, 2010

Celebrating falls earthy neutral colors, this beautiful cushion Zircon is extremely well cut and bright. Its crispness and clarity truly gives it a stunning fancy color diamond look that is very impressive and eye catching at a small fraction of the cost.

Cushion Honey Zircon brown zircon

Item # 3119 – 13.9 x 10.8 mm Cushion Honey Zircon – 8.97 ct

Larger Zircon such as this are very rare and often appear lazy and muddy in appearance. This very affordable gem offers your customer the wow factor well within their means. A truly salable and unique piece.

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October Featured Stone

Tuesday, October 5th, 2010

Extremely bright, well cut and lively with a rich intense soft shade of pink with a touch of lavender, this truly beautiful pear shaped gem Kunzite has amazing life and presence.

pearshape kunzite gem 2000 p/s

Pear Shape- 17.6 x 13mm – 12.53ct
Item #721

This intensity of color is extremely rare in Kunzite, only available in very large stones. With its very practical and wearable size, this gem is sure to make any designer piece dazzle and sing.

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Featured Gemstone – July

Tuesday, July 6th, 2010

Extremely clean and bright, this well cut med light unheated  yellow sapphire of Ceylon origin has amazing life and fire. It’s color truly resembles that of a fancy color yellow diamond. Combined with the high clarity and life present in this stone, the result is stunning. Perfect for a pendant or a ring this beautiful gem will please the highest connoisseur and is a great value.

Unheated Ceylon Yellow Sapphire
6.09 ct – 13.31 x 9.30 x 6.68 mm  – Pear shape – AGTA cert
Inventory Item # 2814

In general, unheated sapphires with such high clarity are extremely rare. This color which is found only in unheated yellows, most closely resemble that of fancy color diamonds at a fraction of the price; a truly desirable gem.

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Selling “the color”

Friday, July 2nd, 2010

Effective and highly communicative, using names of existing objects in nature or standard shared experiences is a very common way of describing specific shades of color in gemstones.

Besides the obvious, light, medium or dark adjectives, using specific references such as “grass green” or “forest green” brings to mind a more descriptive picture, helping us realize more what secondary colors might be present in the referred to green. Now we have to also be aware of what species of gems offer those shades of green or if that shade falls outside the range of colors that gem exists in. For example, both those shades can be found in Tourmalines or tsavorites, but not in Peridots, since it has more yellow in it. Greens in Emerald usually have too much blue for a “grass green” color but darker shades of Emerald could be described as “forest green”.

“Pigeon blood red” is a term reserved to describe the finest Burmese rubies, meaning that it is a rich red with a tiny tinge of pink. I have also heard the term “pomegranate seed” red used among a few dealers at a more wholesale level to describe the life and brilliance present in a fine gem ruby. The catch here seems to be that both parties should be very familiar with the standard reference used; In this case, what a ripe pomegranate seed looks like!! As you can see, this by far is not a purely scientific method and could have a lot of overlap or hits and misses, based on subjective personal experience of color.

When requesting blue sapphires of Ceylon origin the term “cornflower blue” is probably one of the most used terms in the industry, but even that reference covers quite a wide range from medium light to medium to rich shades which can amount to the difference of hundreds of dollars per carat. But, at least we know that in this case the secondary color they are requesting be present in the blue sapphire is violet.

An underlying principle of marketing and advertizing, using descriptive terms such as, names of fruits, flowers and items that are linked to romance and luxury like, chocolates, champagne, cognac, canary, sea foam, lagoon… also have the added benefit of evoking a desire and longing for ownership and partaking in that experience when used effectively. For example, naming a natural fancy color brown Zircon, cognac or chocolate or if it has lighter tones, “champagne” adds to the appeal of ownership.

Being in this business, we all know how the “right” name alone can do wonders for a gem or vice versa. Some jewelers even to this day have shared with me how they still struggle to overcome the association of “synthetic” and “manmade” with gems such as Zircons and Spinels. At times like this using geographic location descriptions helps dispel those untrue assumptions, such as “Burmese” Spinels or “Madagascar” Zircons, reminding the buyer that these gems are actually natural and mined at these actual locations.

This last JCK show, a customer at our booth sounded frustrated when she asked me why there was not a better name for “Color Change Garnet”, after I had shown her some beautiful ones from Kenya that duplicated the color change of Alexandrite. My reply was that one can always take the information that is out there as common knowledge, build on it through education and expertise and then steer the customer’s interest back to what is originally exciting about a gem, as opposed to only dwelling on what it’s name is, the same way she herself was loving the gem in front of her!!

Then of course, many species of gems themselves historically are one of the most common and standard shared experiences of color known to mankind. Other industries commonly use the name of gems to evoke luxury and romance. Lapis blue, turquoise blue, jade green, emerald green, ruby reds… are often used to describe colors of objects.

Besides the existing very scientific terminology taught by GIA to describe color and the Gemset used in the industry, communication between jewelers and colored gem dealers could also benefit from the usage of some of these terms, especially when they are following up on a request from their customer finding them that specific shade of color.

Included is a chart we have developed that helps us see the availability of gems in specific shades of colors, giving us options of gem materials and price points in order to get the colors that we want.

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Monday, January 25th, 2010

Mixed shape and color sapphires
Compared to many other colored stone dealers, our inventory includes a very wide variety of gemstones. This we do to offer the whole range of gems available to our customers. But by far, when we look at our sales numbers every year, most of our sales are derived from our sapphire collection. So, yes sapphires are a tried and true item and most jewelers and consumers know this. Anyone who owns diamonds, next wishes to own sapphires, and the good news is that there is an incredible range of goods you can offer your customers. There is always a color, quality and size that fits any budget your customer may have, and even collectors can pay higher than diamond per carat prices for the scarce and rare sapphires that are super special and unique.


white sapphireWhen super clean and well cut, white sapphires can be extremely attractive and be a wonderful alternative for a diamond look. You have to remember that they too are size sensitive and larger stones are in demand and hard to obtain. Almost all stones are heated.


yellow sapphireHere we have the range from pastel straw yellow to almost an orange golden color. The highest demand is in the medium light to medium intense yellow, wishing to duplicate the canary yellow colors of diamonds. Clean and well cut stones can really duplicate that look, especially in smaller accent stones. There are more unheated stones available in the yellows, although finding crisp and clean stones is a challenge. We carry both heated and unheated stones only and not really deal in the beryllium diffusion treated material, which is also in the market.


pink sapphireThere is an amazing range of secondary colors that accompany pink in sapphires. Orange, purple, lilac, and fuscia are the most common. The most demand is for the more pure and vivid colors of pink, and finding rich colors in desirable shades is very difficult. Sometimes, pastel and softer shades of pure pink are also wanted, to duplicate the pink diamond look, which is difficult since, those colors often don’t exist in sapphires. Pink sapphires are commonly heated and unheated ones are rare since they don’t tend to be very attractive. Prices on pinks are also a lot more size sensitive than yellows or blues.


We experience the most amazing price range in blues, based on tone & saturation of color as well as clarity of the material. Very dark royal blues (with overtones of gray and green) are in the less expensive range, usually Thai or Australian materials. Next are Kanchanaburi materials, nice medium to rich blue. They tend to have gray secondary colors or not be super clean. There is less of this material around nowadays. We have pastel up to rich blues with a tinge of secondary violet in the Ceylon materials.

Color gradation of blue ceylon sapphires, light to dark

These seem to have more life in general and can have very vivid blues in the finer materials. Madagascar material can come close in color to the richer ceylon colors, but at times can tend to be over colored and maybe too dark, though quite gemmy. Preference for shade of color and of course budget determine which stones will prove more suitable. Offering clean stones that are well cut with minimal zoning truly adds to the life, sparkle and value of the gem, making it more salable.

Kashmir and Burma stones are usually accompanied with an origin cert, suitable for the collectors, are very rare and have very high premiums. Seek them out only upon request.

Padparadschas and Peaches

Padparadscha sapphireThere is always a combination of orange and pink in these colors and mostly from Sri Lanka. The african ones tend to also have some brown, seen as salmon. To call a stone a padparadscha officially, simply means a lab decided that it indeed fell within the specific range of color requirement. This call is somewhat subjective and not consistent among the labs. So, a peach sapphire without a certification for a “Pad” is usually a better deal in general. Also due to the Beryllium treatment in the market, labs have to also determine that the stone is only heated or at times unheated. With these shades of color you can truly offer something unique and delicate, besides the traditional blues.

Other Fancy Colors

fancy colored sapphiresGreen sapphire are for the most part an olivey army green color, some a blue green color, but never a vivid green shade. Pure intense orange sapphires are very rare, and usually in smaller sizes in only heated stones. Diffusion treated stones are available in this color. Purple sapphire covers a large range of colors from pinkish purple to bluish purple. This makes matching stones in purple very difficult. To better understand the shade, I usually ask, “Amethyst purple, Tanzanite purple, or Lavender”? It is one of the hardest colors to describe, though extremely dramatic and rich in the more vivid shades. There are also many less desirable in-between shades that can sometimes still look pretty attractive at great lower price points for the bargain hunters.

All in all, you can not loose by educating yourself and investing in a nice selection of sapphires to offer your customers, who by the day are getting more and more savvy and well informed, desiring to own more unique and special pieces.

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