Posts Tagged ‘emerald’


Exciting New Gems

Wednesday, August 14th, 2013

It is always exciting to get beautiful new gemstones in, even when it means all the work of measuring, weighing, packaging, labeling, entering into inventory, and photographing. Many fresh Sapphire, Ruby, Emerald, Alexandrite, Tanzanite, Spinel, Zircon, and more are available and searchable now at GEM 2000. Take a look!

www.gem2000.com/gemsearch

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Light & Bright

Wednesday, May 15th, 2013

green gemstones

Bombarded by industry news and fashion publications, we are all well aware that the choice color of this year is, “Emerald Green”.

The large varieties of colors available in the “GREEN” family are all equally appealing and desirable. Each of them offer different looks and price points to your fashion savvy customers. Gemstones such as Peridot, Tourmalines, Tsavorite, and Green Zircon are great choices besides the obvious coveted Emerald.

In general, lighter and brighter pieces seem to dominate the color palette in fashion and jewelry in a whole range of colors. Softer brighter shades of color seem to capture the mood of today’s buyer the best, bringing a fun and easy spirit to a feminine yet playful look. Have fun mixing vibrant pastel colors together, or keep it simple with one color only accented with neutrals like diamonds or pearls.

light and bright

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Finer Gems Show Huge Price Increases

Monday, October 10th, 2011



The terms “world economy” and “global market” are truly brought home as we examine current prices of gems.

At present, the American consumer is competing with increased demand from many growing economies, particularly the Asian markets. The growing middle class in these countries, especially in China and India, is very large. Over the last many years, prices of gems, particularly the finer end, have been on a sharp increase. The US market has not really felt this change because demand had been rather sluggish and the existing inventory of US dealers was extensive and had not been replaced due to low sales.

As the US economy has improved and more of this existing inventory sold, dealers are now faced with restocking at the much higher world market prices set by stronger world demand. As evident also in the September Hong Kong Show, these larger than expected increases are most evident in finer Blue Sapphire and Rubies, fancy color Sapphires, Tourmalines, and many other gems. At times these gems can easily cost twice what they did just 2 years ago!

A word of caution, when giving estimates to customers or when doing appraisals of such pieces, make sure you are aware of current prices and availability, so you are not caught undervaluing or not being able to find what you had promised.

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Blue and Green Rule!

Tuesday, May 24th, 2011

 

After watching recent media coverage of high fashion celebrities, it will not be a surprise to you that green and blue gemstones are stealing the show again.

At present we have a great selection of both these colors in our inventory:

Shades of Blue – Sapphire, Aquamarine, Beryl, Tourmaline, Spinel, Zircon, Iolite, and Tanzanite

blues

Shades of Green – Emerald, Tsavorite, Chrome Tourmaline, Tourmaline, Beryl, Zircon, and Peridot

greens

Come by and stock up on some desired color, fashionable ladies wish to own. There is a great range of price points for you to choose from.

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Selling “the color”

Friday, July 2nd, 2010

Effective and highly communicative, using names of existing objects in nature or standard shared experiences is a very common way of describing specific shades of color in gemstones.

Besides the obvious, light, medium or dark adjectives, using specific references such as “grass green” or “forest green” brings to mind a more descriptive picture, helping us realize more what secondary colors might be present in the referred to green. Now we have to also be aware of what species of gems offer those shades of green or if that shade falls outside the range of colors that gem exists in. For example, both those shades can be found in Tourmalines or tsavorites, but not in Peridots, since it has more yellow in it. Greens in Emerald usually have too much blue for a “grass green” color but darker shades of Emerald could be described as “forest green”.

“Pigeon blood red” is a term reserved to describe the finest Burmese rubies, meaning that it is a rich red with a tiny tinge of pink. I have also heard the term “pomegranate seed” red used among a few dealers at a more wholesale level to describe the life and brilliance present in a fine gem ruby. The catch here seems to be that both parties should be very familiar with the standard reference used; In this case, what a ripe pomegranate seed looks like!! As you can see, this by far is not a purely scientific method and could have a lot of overlap or hits and misses, based on subjective personal experience of color.

When requesting blue sapphires of Ceylon origin the term “cornflower blue” is probably one of the most used terms in the industry, but even that reference covers quite a wide range from medium light to medium to rich shades which can amount to the difference of hundreds of dollars per carat. But, at least we know that in this case the secondary color they are requesting be present in the blue sapphire is violet.

An underlying principle of marketing and advertizing, using descriptive terms such as, names of fruits, flowers and items that are linked to romance and luxury like, chocolates, champagne, cognac, canary, sea foam, lagoon… also have the added benefit of evoking a desire and longing for ownership and partaking in that experience when used effectively. For example, naming a natural fancy color brown Zircon, cognac or chocolate or if it has lighter tones, “champagne” adds to the appeal of ownership.

Being in this business, we all know how the “right” name alone can do wonders for a gem or vice versa. Some jewelers even to this day have shared with me how they still struggle to overcome the association of “synthetic” and “manmade” with gems such as Zircons and Spinels. At times like this using geographic location descriptions helps dispel those untrue assumptions, such as “Burmese” Spinels or “Madagascar” Zircons, reminding the buyer that these gems are actually natural and mined at these actual locations.

This last JCK show, a customer at our booth sounded frustrated when she asked me why there was not a better name for “Color Change Garnet”, after I had shown her some beautiful ones from Kenya that duplicated the color change of Alexandrite. My reply was that one can always take the information that is out there as common knowledge, build on it through education and expertise and then steer the customer’s interest back to what is originally exciting about a gem, as opposed to only dwelling on what it’s name is, the same way she herself was loving the gem in front of her!!

Then of course, many species of gems themselves historically are one of the most common and standard shared experiences of color known to mankind. Other industries commonly use the name of gems to evoke luxury and romance. Lapis blue, turquoise blue, jade green, emerald green, ruby reds… are often used to describe colors of objects.

Besides the existing very scientific terminology taught by GIA to describe color and the Gemset used in the industry, communication between jewelers and colored gem dealers could also benefit from the usage of some of these terms, especially when they are following up on a request from their customer finding them that specific shade of color.

Included is a chart we have developed that helps us see the availability of gems in specific shades of colors, giving us options of gem materials and price points in order to get the colors that we want.

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Green is In

Friday, November 20th, 2009

green gemstonesAs we approach the month where most jewelers report, accounts for more than 30% of their yearly sales, it is important to be aware of what is “desired” this season. Based on fashion and industry reports “green” is in. Green, with all its wonderful and various shades, from forest to moss to lemon. Our extensive range of colored gems in green includes: Emeralds, Tsavorites, Chrome Tourmalines, amazing varied hues of Tourmaline, Peridots, green Zircons, and lemony Chrysoberyls. This great range and variety of gems is sure to please all tastes and budgets. Make sure to offer some “green” to your customers this season.

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