Archive for February, 2012

Promising Beginnings

Wednesday, February 29th, 2012

 

Year after year, how the Tucson Show performs, sets the general tone for our industry as to the rest of the year’s business outlook. We are happy to share that it is a very positive one for 2012. The number of buyers was not necessarily higher this year, but whoever had shown up was serious about taking care of their buying needs.  Buyers were more set on their specific wants and requirements, but more open to making the purchase when seeing the right merchandise. There was still a lot of shopping around going on, but then that is the fun of being in Tucson. Quality goods are scarcer than before, with the highest noticeable price increases, so savvy buyers knew to grab a good deal on higher quality stones when they saw it!

Not surprisingly, our biggest sellers were our blue and fancy color sapphires, followed closely by a spattering of a range of finer pieces in Spinel, Tourmaline, Zircon, Aquamarine, and Tsavorite.

More jewelers have come to realize that to stand out from the crowd, especially big box stores, and still keep good margins, focusing on custom pieces in finer colored gems is the best way to expand and grow.

We are here to help you do that, all year around with our great service and memo option, so convenient and easy with our great website and gem search feature. This allows you to show pictures of gems with your own markup for prices. It is like having our whole inventory of fine gems on your countertop.

Consumers are back pursuing their differed jewelry wants, and you should be ready to offer them options, quality, and value.

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